Who had the best box at the Hong Kong sevens 2011?

Our annual take on the best bank boxes at the Hong Kong rugby sevens.
The New Zeeland team performs a hakka after beating England in the final of the Hong Kong Sevens. (AFP)
The New Zeeland team performs a hakka after beating England in the final of the Hong Kong Sevens. (AFP)
You can gauge market sentiment by the annual Cathay Pacific/Credit Suisse Hong Kong Sevens. When there’s confidence, box themes are extravagant, goodie bags are overflowing, and bankers’ girlfriends are dressed as naughty nurses. Despite war, natural disasters, and our own readers forecasting “a slow and unremarkable recovery” in 2011, the sentiment at the sevens was all about outdoing the competition.

While that would typically worry us – nothing screams “a crash is coming” more than bankers breaking champagne bottles and frivolously spending because they can – this year’s sevens left us with a good vibe because the partying, in all of the boxes, put the client front and centre. As it should.

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