Bright Food buys Weetabix

China’s Bright Food buys controlling stake in Weetabix from Lion Capital

British breakfast cereal Weetabix is valued at £1.2 billion as Bright Food buys a 60% stake from London-based private equity firm Lion Capital.

<div style="text-align: left;"> Weetabix: Kenya's favourite breakfast cereal </div>

Nick Ferguson

May 04, 2012

Bright Food, one of China’s biggest food groups, has agreed a deal to buy a 60% stake in Weetabix, maker of a popular British breakfast cereal, from Lion Capital.

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