Last month, Standard Chartered Bank and Singaporean supermarket chain, FairPrice Group announced the launch of new Singapore-based digital bank, Trust Bank.
For sister publication, Campaign Asia-Pacific, editorial director, Robert Sawatzky, explored exactly how the firms combined digital banking expertise with social ambition to deliver stand-out success.
In the many months leading up to the launch of Singapore’s latest digital bank, its CMO Kelvin Tan had an awful lot to worry about.
For more than a year, Project Phoenix’ had been underway, bringing together the stakeholders of two consumer retail and banking brand giants, FairPrice Group...
Campaign Asia
