Chinese consumers

A tale of two Chinese consumers

Wealthy Chinese will buy increasingly more global luxury brands, while urban commoners' purchasing power is decreasing.

<div style="text-align: left;"> Sales of luxury goods in China are expected to grow 30% this year </div>

Lillian Liu

May 09, 2012

Chinese consumers are a confusing bunch. The appetite for luxury brands among China’s rich remains unquenchable, yet the disposable income of ordinary city dwellers is shrinking in real terms.

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