The Hong Kong Society of Financial Analysts is taking on a new role as an advocate for financial professionals, says Richard Mak, president and a former Japanese equities specialist at Lombard Odier. A non-profit organization founded in 1992 to promote professional and ethical standards for analysts, and a member society of the Association for Investment Management and Research (AIMR), it has recently achieved critical mass with about 2,000 members. As a result, it can go beyond promoting the Certified Financial Analyst programme and become a policy advocate.