Asia meets supply chain challenges

Supply chain management is gaining momentum in Asia as companies seek to satisfy customers and ensure profitable growth. Stanford''s Lee explains.

Elaine Leong

September 25, 2000

Hau Lee is a long way from Stanford Graduate School of Business, where he is a professor of operations, information and technology. Under the guise of a mild mannered professor, he has come to Hong Kong to help unleash onto Asia, the next new thing - supply chain management (SCM).

Supply chain management is, of course, not exactly new, but it has been given more than just a new coat of paint as an issue for Asian companies. This is because globalization, the internet, changing technologies, and product diversification have all contributed to a complex, sometimes distinctly un-manageable supply chain in Asia.

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