Baofeng, Everbright add to China's sports bet

Chinese consortium buys a controlling stake in MP & Silva in a deal valuing the global sports media rights agency at $1 billion, according to one person familiar with the matter.

A Chinese consortium led by Beijing Baofeng Technology and China Everbright Securities has bought a controlling stake in sports media rights agency MP & Silva, underscoring the country’s growing appetite for sports assets globally.

¬ Haymarket Media Limited. All rights reserved.

Sign In to Your Account To Access Exclusive FinanceAsia Content!

Please sign in to your subscription to unlock full access to our premium FA resources.

Free Registration & 7-Day Trial
Register now to enjoy a 7-day free trial - no registration fees required. Click the link to get started.

Note: This free trial is a one-time offer.

Questions?
If you have any enquiries or would like a quote for a team or company licence, please contact us at [email protected]. Our subscription team will be happy to assist you.

Share our publication on social media
Share our publication on social media