BNP Paribas has appointed Bruno Boussard as Taiwan CEO. In this role, Bouusard will oversee BNP Paribas' operations in Taiwan, including corporate and institutional banking (CIB), wealth management, asset management, securities and insurance businesses within the group.
Boussard (pictured) will be based in Taiwan, and reports to Paul Yang, CEO Asia Pacific (Apac), BNP Paribas. The appointment is effective October 1 and subject to regulatory approval.
The French bank has close to 1,000 people in Taiwan across offices in Taipei, Tai Chung and Kaohsiung, a BNP Paribas spokesperson told FinanceAsia.
Boussard was most recently held the position of deputy head of group asset liability management (ALM) treasury, where he led global treasury and CIB steering in Paris. His career with BNP Paribas spans over three decades and started in 1993; he has held leadership roles at the bank in ALM treasury, and capital markets across New York, Hong Kong and Paris, according to a media release.
Boussard is succeedking Manon Breuvart, who is moving back to Paris to assume the role of head of credit, BNP Paribas Wealth Management, reporting to Vincent Lecomte, CEO of BNP Paribas Wealth Management.
Hong Kong-based Yang commented in the media release: “Bruno is armed with an excellent understanding of the Apac region; and his proven track record in client support stands him in good stead to lead our Taiwan operations and growth ambitions. We are confident that under his leadership, BNP Paribas will continue to advance its growth trajectory and reinforce our footprint and commitment in this key market for the bank."
“I would like to express my sincere gratitude to Manon for her leadership in steering BNP Paribas’ operations in Taiwan. During her tenure in the last four years, she has contributed to the significant growth of the Taiwanese market by successfully implementing transformative initiatives and fostering greater collaborations across businesses within the bank,” added Yang.
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