BNP Paribas has appointed Aymar de Liedekerke Beaufort as head of global banking, Asia Pacific (Apac) with immediate effect.
In the newly created, de Liedekerke Beaufort (pictured) becomes responsible for BNP Paribas’ global banking business in Apac, and will help coordinate teams and countries in the region and drive cross-regional collaboration, according to a April 8 company media release.
The French bank’s global banking business in Apac includes corporate clients group, global capital markets and transaction banking, and supports clients’ growth and low-carbon aims. The bank covers 13 markets in Apac across Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Based in Hong Kong, de Liedekerke Beaufort reports to Yannick Jung, head of global Banking, BNP Paribas and Paul Yang, CEO Asia Pacific, BNP Paribas. A spokesperson for the bank confirmed to FinanceAsia that de Liedekerke Beaufort has already moved to Hong Kong.
De Liedekerke Beaufort has over 30 years of experience at the bank across Belgium, the Netherlands, the Czech Republic, Hungary and Germany. He also led the development of BNP Paribas’ European network of business centres for mid-cap and multinational clients before relocating to Germany to oversee corporate coverage and transaction banking.
He has spent the last seven years in Asia, serving as head of territory for Vietnam, India and most recently South Korea.
Commenting on the appointment, Jung said in the release, “Apac plays an important role in the development of our global client franchise. I have every confidence that Aymar’s leadership will further strengthen alignment within global banking in the region and drive our business to new heights.”
Yang added in the release, “Apac, a key region with a strong client franchise, serves as an important corridor for our clients, and we remain committed to delivering exceptional service by leveraging our international network, deep presence in Asia, and diversified and integrated business model."
He continued: "With a proven track record of growing businesses in both new and established markets, Aymar is well placed to deepen the development of the global banking business in the region and deliver quality solutions and services to our clients.”
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