China's video apps to fight on the global stage

Born in China, live streaming platforms are expanding overseas to escape fierce competition at home.

Princess Sissi, dressed in a figure-hugging Chinese gown Qipao, chit-chats on a live streaming app with an audience in China, Egypt and Japan, entertaining and encouraging them to buy digital gifts which she can later redeem for cash.

¬ Haymarket Media Limited. All rights reserved.

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