Citi to auction rights to sell life insurance in its branches

The US bank will allow products to be sold across its branch network to Asia’s emerging affluent, and may divide the rights between several insurers, according to a person familiar with the matter.

Citi is taking advantage of a surge of interest from global insurers in selling their products to Asia’s fast-growing middle class.

Alison Tudor-Ackroyd

August 15, 2013

Citibank is auctioning the rights to sell life insurance products across its branch network to Asia’s emerging affluent, according to a person familiar with the matter.

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