Compliance nightmare for Asian web merchants

According to proposed EU directives the interface between the EU indirect tax system and its trading partners will be neutral. Is it?

The European Union (EU) is closing a loophole that gives non-member e-commerce companies a key competitive advantage. At present, the lack of geographic and legal constraints means non-EU companies trading over the internet are exempt from value-added tax (VAT) on electronically delivered services to EU private consumers. Under a directive now in front of the European parliament and council, VAT rules would apply across the board.

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