The name is a misnomer. It actually isnÆt a dot.com at all but a transformed publisher of comic books (hence the com) aspiring to set the standard for Chinese-language-based software systems. And despite the sharp pullback in CulturecomÆs share price, in the course of a general shake-out of the Hong Kong tech sector, analysts remain bullish on its longer-term prospects for rolling out and gaining acceptance of three distinct, yet related technologies.