Dalian Wanda in €1b sports rights deal

Dalian Wanda extends acquisition spree with agreement to buy Infront Sports & Media, which has a partnership with FIFA and is run by the nephew of the current FIFA president.

Infront is partner to AC Milan, one of two football clubs in the Italian city.

Denise Wee

February 10, 2015

Dalian Wanda agreed on Tuesday to buy sports marketing company Infront Sports & Media from European private equity company Bridgepoint for €1.05 billion ($1.2 billion), extending its buying spree beyond its core real estate market.

Dalian Wanda, backed by Chinese billionaire Wan Jianlin, has been aggressively making acquisitions.

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