Kroll/Glapion

European brands turn to China

We speak to Kroll's Melvin Glapion about why Chinese buyers are targeted when European brands put themselves up for sale.

Respondents to our recent M&A survey said the consumer and retail sectors will enjoy significant outbound Asia M&A activity in the medium term. Melvin Glapion from risk consultancy Kroll discusses in more detail the prospects and potential pitfalls for brand acquisitions.

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