How start-up Trax is shaking up supermarkets

Big brands like Coca-Cola and Lavazza are working with the Singapore-Israeli company, tapping its image recognition software to monitor valuable retail shelf space.

Danny Leung

December 13, 2017

Trax Image Recognition (Trax) is a Singaporean-Israeli startup that helps consumer companies enhance brand awareness and optimise store management through applying image
recognition technology, disrupting the traditional way of measuring and
managing inventory.

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