Ever keen that any of its deals be viewed as an unequivocal success, Hutchison also made a strategic decision to abandon plans for a 30-year tranche after investors failed to deliver the pricing levels it wanted and the overall market for longer-dated paper deteriorated slightly after roadshows got underway. What it did achieve via its three bookrunners - Goldman Sachs, JP Morgan and Merrill Lynch - was to price flat to outstanding paper on a like-for-like basis and dispense with the need for a new issue premium.