Insincere sorry can scupper a stock

Researchers at London Business School use a facial action coding system to assess the sincerity of public apologies by executives at listed firms.

When the chief executive of Toshiba, Hisao Tanaka, made a deep bow and resigned before news cameras at the company's Tokyo headquarters last week, researchers at the London Business School were more interested in his facial expressions than his words.

¬ Haymarket Media Limited. All rights reserved.

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