Jardines' PR offensive

Long the butt of negative media comment, Jardines has started to grasp the concept of PR.
May 23, 2001

For the first time in its 150-year, history Jardine Matheson is attempting to mount a PR offensive. Stung by consistent carping from minority shareholders such as Brandes, Jardines ruling dynasty, the Keswicks, have gone on the public relations offensive.

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