Live-streaming in China: why the hype is cooling

Rising to its peak just two years ago, the multi-billion-dollar industry is cooling rapidly amid intense competition and government scrutiny.

In March 2016, Papi Jiang attracted investment of Rmb12 million ($1.8 million) from a Chinese consortium in a groundbreaking deal that was dubbed as one of the most successful fundraising cases in China.

¬ Haymarket Media Limited. All rights reserved.

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