alcohol consumption

Maotai consumption bucks slowdown, brews crisis

Profits of Chinese distillers seem immune to the depressed economy, but analysts worry about unsustainable profit margins.
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Maotai, China's national liquor
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<div style="text-align: left;"> Maotai, China's national liquor </div>

Foreign luxury brands convey a certain status in China, but the highest esteem derives from a homegrown product: maotai, a fiery liquor made from sorghum.

¬ Haymarket Media Limited. All rights reserved.

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