SAS Institute teams up with Singapore research centre

SAS Institute, a leading data warehousing and analysis company, has announced a collaboration with the Institute of High Performance Computing (IHPC) in Singapore to launch the Enterprise Mining Centre. The centre aims to conduct research into advanced data-mining and analysis techniques as well as promote these services across Asia.

Data mining is a method of exploring and extracting information from large databases to reveal hidden patterns, trends and correlations. It’s a major component of all successful customer relationship management (CRM) strategies. The results of data mining analysis can be employed to make marketing strategies more accurate and effective, such as identifying the profile of the most valuable customers or predicting the behaviour of website visitors. It can also be used for business demand forecasting as well as fraud detection and credit protection. Data mining can be applied across all industries, but is particularly useful in the financial services industry.