Starbucks attack could be grande for China

Local media’s criticism of the US coffee chain over the cost of its products has deepened fears that non-liberal thinking could percolate through Beijing’s leadership.
"Operation and marketing cost in China [are] different from those in the US and other countries" - Starbucks (China).
"Operation and marketing cost in China [are] different from those in the US and other countries" - Starbucks (China).

It is one thing for local media to highlight perceived injustices meted out by foreign corporations, but China’s state TV station’s “expose” of the price of Starbucks’ coffee appears rather more frothy than defending consumer rights.

¬ Haymarket Media Limited. All rights reserved.

Sign In to Your Account To Access Exclusive FinanceAsia Content!

Please sign in to your subscription to unlock full access to our premium FA resources.

Free Registration & 7-Day Trial
Register now to enjoy a 7-day free trial - no registration fees required. Click the link to get started.

Note: This free trial is a one-time offer.

Questions?
If you have any enquiries or would like a quote for a team or company licence, please contact us at [email protected]. Our subscription team will be happy to assist you.

Share our publication on social media
Share our publication on social media