Sun Television gets the analysts' thumbs up

Sun Television Cybernetworks, a young satellite TV company that aims to carve market share from Phoenix Satellite, is betting that theme-based niche programming will attract advertisers and viewers.

Toni Clarke

September 26, 2000

If you want to attract "eyeballs," in China, forget the internet. TV is where the advertising bucks are going. And that's not likely to change any time soon, analysts say.

Some 15 million people now use the internet in China. The market is growing fast. But it's nothing compared with the country's TV viewing population, which is the largest in the world. There are 310 million TV sets in China that reach 24.6% of the population. Japan, by comparison, has 88 million TV sets which reach 69% of the population. China's market has ample room to grow.

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