Super success: Trust Bank's Singapore launch

The marketers behind the new digital bank by Standard Chartered and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that most other banks take at least a year to achieve.

Robert Sawatzky

October 05, 2022

Last month, Standard Chartered Bank and Singaporean supermarket chain, FairPrice Group announced the launch of new Singapore-based digital bank, Trust Bank.

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