Taiwanese startup Appier develops artificial intelligence platforms that help businesses study consumer behaviour and make marketing decisions. Co-founded in Taipei in 2012 by current CEO Chih-Han Yu, COO Winnie Lee and CTO Joe Su, it went on to close series A, B and C funding rounds, raising around US$82 million in total funding.
Sequoia Capital was an early investor, and later rounds included Japanese giant SoftBank Group, South Korean internet firm Naver Corp, Naver’s Japanese subsidiary Line Corporation, the Singapore Economic Development Board’s corporate investment arm EDBI, and Hong Kong-based financial services firm AMTD Group.
The company now offers two main products. CrossX Programmatic Platform evaluates user behaviour to identify among billions of data points which devices share a common owner. It then groups them by categories that allow advertisers to better target them.
And its artificial intelligence platform Aixon makes predictions such as which users among a trove of data are more likely to buy a product or sign up for a service.
Applier now serves more than 1,000 global brands and agencies and has offices in 14 cities across the Asia-Pacific.
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