Xero sets sights on Asia’s booming digital finance

The CEO of the cloud-based accounting services provider tells FinanceAsia that Asia’s growing ecosystem of startups and SMEs make it an ideal place to do business.

Accounting and bookkeeping are crucial areas of business in most companies and are expensive too, given the number of human hours they require. But this is the digital age, so can the power of technology help reduce, and eventually eliminate, these human costs?

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