The right strategy

Xiaohongshu: Chinese startup still looking for direction

As the Chinese social media cum e-commerce startup grows rapidly, it is still struggling to find the right business model and long-term monetisation strategy.

As the vicious battle between Alibaba and Tencent intensifies in China, most of the country’s technology startups are inevitably spilt into two camps as the two internet giants become active investors in the private equity and venture capital markets.

¬ Haymarket Media Limited. All rights reserved.

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