advertising

Crypto ad ban in Singapore: How have platforms changed their marketing strategy?

Even though cryptocurrency adoption has grown exponentially globally, Singapore has banned crypto platforms from advertising their products. Campaign investigates how the industry is navigating the ban.

August 23, 2022

China Mass Media completes scaled-down IPO

The CCTV advertising agent raises $49 million from its US IPO, but its share price drops 14.7% in the first two days as investors remain sceptical towards newcomers.

August 05, 2008

China Mass Media cuts IPO size by 45%

The Chinese advertising company reduces its expectations at the last minute and postpones pricing until this week. The new offering size is $49 million to $56.2 million.

August 03, 2008

China Mass Media launches $75 million US IPO

The second Chinese advertising firm in a month to seek a listing, China Mass Media stresses its broader viewership but is still offered at a discount to Hong Kong-listed SinoMedia.

July 27, 2008

Chinese ad company launches accelerated IPO

SinoMedia aims to raise up to $62 million which will be used to expand its advertising business onto new platforms.

June 24, 2008

Chinese companies price US IPOs below range

VisionChina and WSP Holdings receive a mediocre reception on debut, but both close above their IPO prices.

December 06, 2007

VisionChina uses ad boom to lure investors

The out-of-home advertising network operator launches its roadshow with the aim of raising $155 million from a Nasdaq listing.

November 22, 2007

Mixed Chinese debuts in the US

Advertising firm AirMedia looks to the sky, while agricultural solutions play Agria stays close to the ground after completing their IPOs. Focus Media prices follow-on.

November 08, 2007

Indonesian media company prices IPO

The scarcity of paper helps to attract interest in Media Nusantera Citra's IPO, but strong company fundamentals and a convincing management team were key to turning interest into orders.

June 07, 2007

Xinhua Finance Media falls after pricing IPO at mid-range

The market correction and a reduced appetite for risk weigh on Mainland listings in the US, although Xinhua's $300 million offering is well covered.

March 11, 2007